The Money Stroke: A Fusion of Art and Science in Massage

Date: Sep 20, 2014
Time: 9:00 am - 6:00 pm

Online bookings are not available for this class, please see registration info below.








Michael Alicia

Saturday, September 20th/ 9am – 6pm
$175
8 CE hour NCBTMB / NYS-certified

The “money stroke” is the stroke that our clients remember us by; the stroke that
separates the average massage from the remarkable one. It’s the remarkable therapist who gets the phone call.

In this workshop, with an eye toward the product (achieving our therapeutic intention) and the process (how we apply our strokes), we endeavor to balance the art and science of massage. We will work methodically through a full-body approach, marrying massage strokes that feel good with range of motion techniques that elongate and relax tight muscles.

Each therapist will have two (plus) hours of work time (and massage time). Since we will work fast with each therapist working both supine and prone incorporating muscles in the extremities, the torso, and the neck and shoulder girdle, it is a good idea to review the muscles’ actions, origins and insertions before class.

The muscles we will target are gastrocnemius, soleus, the quadriceps, the hamstrings, quadratus lumborum, the psoas, the forearm flexors and extensors including bracioradialis, the biceps, the triceps, the rotator cuff muscles, pectoralis major, the upper traps, the scalenes and levator scapula.

Final-Alicia-portraitMichael Alicia, LMT is the founder and director of CATA, NYC. He has been a licensed massage therapist since 1992 with a thriving practice in Manhattan. Michael has been a teacher of Swedish massage, Shiatsu and Thai massage at the venerable Swedish Institute since 1994. He is also a visiting faculty member at the Therapeutic Massage Training Institute in Charlotte, North Carolina. He is the author of The Stretching Process DVD and The Massage Therapist’s Handbook: A Practical Guide to the Business of Massage.

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