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A practical guide to help beginning massage therapists establish a successful career. Drawing on nearly two decades of experience as a teacher of massage and owner of a thriving private practice, Michael Alicia guides readers through the array of decisions necessary to start, develop, and maintain a massage business – from what and where to practice to what to charge and when to work.
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The Massage Therapist’s Handbook:
A Practical Guide to the Business of Massage
paperback • 169 pages
- how do you get clients?
- how do you keep clients?
- what do you need to be successful?
- how should you advertise?
- how do you stay healthy and balanced?
“Michael Alicia has done a great job with a step-by-step book for starting a successful massage practice. Whether new to the field or a veteran, anyone wishing to improve their practice can benefit from his experience and guidelines. This text will serve as a great resource for years to come.”
— Jenn Sommermann, BS, LCMT – Professor of Business and Ethics, Swedish Institute
“The Massage Therapist’s Handbook is a practical, comprehensive and insightful look into what it takes to build a successful massage practice. It is full of sound business strategies and creative marketing ideas that will help guide any beginning therapist. Mr. Alicia also tackles the often complex and confusing world of the client/therapist relationship and offers delightful and down-to-earth examples that will engage and inform the beginning and experienced bodyworker alike. I highly recommend this book for all massage therapists!”
— Ellen Krueger, MS, LMT – Chair, Professional Development, Swedish Institute
See Book Excerpt here » (PDF)